诚挚邀请您参加由工商管理学院（FBM）管理系（DM）主办的学术讲座。讲座信息如下：
讲座题目：Cryptocurrency as an incentive for user engagement
讲座嘉宾：Tae Hun Kim博士，韩国仁川大学工商管理学院副教授
时间：2026年2月25日，14：00-15：00
地点：T1-108
讲座嘉宾：
Tae Hun Kim博士是韩国仁川大学工商管理学院副教授。他于美国密歇根州立大学获得工商管理博士学位，主修商务信息系统。他的研究兴趣包括人工智能、数据科学及技术价值评估。其研究成果已发表于Information Systems Research、European Journal of Information Systems、Information & Management、Decision Support Systems及其他知名期刊。他目前担任Journal of the Association for Information Systems副编辑。
讲座摘要：
As social media platforms explore new mechanisms to reinvigorate participation, cryptocurrency-integrated systems introduce financial incentives that fundamentally reshape user behavior. Drawing on panel data from a token-based social media platform, we examine how cryptocurrency rewards influence multiple dimensions of user engagement. We find that token incentives significantly increase posting and commenting activity and broaden users’ topical participation. However, these gains come at the cost of lower posting quality and a less positive commenting tone, revealing a trade-off between participation volume and engagement quality. Moreover, cryptocurrency price volatility weakens the motivational effect of rewards and further diminishes content quality, highlighting the sensitivity of engagement outcomes to fluctuating token valuations. Our findings extend research on digital incentives by theorizing cryptocurrency as a novel form of monetized social signal and by demonstrating its differential effects on behavioral quantity versus quality. Practically, the results underscore the need for platforms to carefully design reward structures that balance user activity with meaningful, high-quality contribution.
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