The Marketing Management programme at FBM graduated 48 students in 2024. As of June 13, 34 have chosen to pursue postgraduate studies, while 10 have entered the job market or begun freelancing. Both postgraduate and career placement rates have shown steady progress.

41% QS30 Admission Rate

The Class of 2024 achieved a QS30 (world's top 30 universities) admission rate of 41%, a significant 16-percentage-point increase year-on-year and a new program record. The QS100 admission rate stands at 82%. Students pursuing further studies received a total of 115 postgraduate offers, averaging 3 QS100 offers per person.

Diversified Postgraduate Destinations

While the UK, Australia, and Hong Kong SAR remain the top three traditional destinations, this year saw growing interest in the US and Singapore. Admitting institutions now include Brown University (an Ivy League school ranked 9th nationally by U.S. News) and ESSEC Business School, reflecting a clear trend toward diversified study choices.

Strong Career Prospects

Several graduates have already accepted positions at companies such as Kingsoft and Helly Hansen China. Historically, a significant number of alumni have built successful careers at leading e-commerce and digital media firms, as well as in the luxury goods and new energy sectors. Available data from the past five years indicates that 20% of Marketing Management alumni earn annual salaries between 190,000 and 300,000 RMB, with 13% exceeding 300,000 RMB. According to Zhaopin's Q1 2024 "China Enterprise Recruitment Salary Report," alumni working in first-tier cities (Beijing, Shanghai, Guangzhou, Shenzhen) earn salaries over 36% above the local average.