"My four years at BNBU have been the most precious journey of my life—transforming me from a young girl into a capable adult. During this time, BNBU's rich curriculum and diverse activities provided me with vibrant experiences: challenging myself to leap from heights and feeling the exhilaration and calm after conquering fear; creating my own short films and freely expressing creativity and imagination; participating in classic marketing simulations in class, making learning dynamic and engaging. Beyond these, BNBU gave me endless warmth. During this crucial phase of growth, I met many kind and inspiring teachers and classmates who listened patiently and offered advice and support. It was also because of my mentor's guidance that I firmly chose to major in Marketing. I am deeply grateful, as every day here was filled with happiness. 

Here, I became a marketing planner—collaborating in teams, speaking freely, and confidently presenting my ideas; I became a market researcher—visiting major companies on-site and gaining insights into entire industries; and I became a brand manager—conducting market experiments to understand current realities and employing various strategies to enhance brand value. These experiences have made me more adept at self-reflection, teamwork, and daring to imagine and act than many of my peers."

"For me, the four years at BNBU were like a remarkable journey—and the defining theme throughout was 'breakthrough.'

Academically, I broke through my own inertia. By adjusting my attitude and methods toward learning, I raised my GPA from 3.12 to 3.84, earning the University First-Class Scholarship for two consecutive years. In extracurricular activities, I broke through my timidity. As a member of the BNBU Gai Bang Charity Society, I quietly developed my personal capabilities and teamwork spirit. Encouraged by seniors, I later took on roles as a department head and then president of the society, witnessing Gai Bang maintain its 'Five-Star Student Club' status and receiving the Qing Hui Shu Hua Scholarship for Servant Leadership. In internships, I broke through my fear. By reducing information gaps through multiple channels, mastering job-seeking techniques, and applying widely, I secured internships at ByteDance, Kuaishou Technology, and Kingsoft, enriching my resume along the way.

These breakthroughs were made possible by BNBU’s environment of freedom and ambition, the encouragement and support of teachers and peers around me, and my own determination to change and grow. If you are willing to push beyond your limits, BNBU will be the fuel that propels your dreams forward."

"Over my four years at BNBU, the thoughtful guidance of my professors gradually shaped my understanding of marketing. In particular, Dr. Felix’s engaging and lively classes sparked a deep interest and aspiration in me for the marketing and advertising industry. After entering the workforce, I have come to realize even more how the learning and analytical abilities nurtured at BNBU significantly influence my professional life. I hope current students make the most of what they learn, and I wish our alma mater continued brilliance in the years ahead. "

"As a senior operations professional in the internet industry, I am currently responsible for e-commerce operations and marketing promotion at Kuaishou Technology. Since graduation, I have contributed to multiple live-streaming projects generating over hundreds of millions in revenue and organized large-scale events attracting thousands of participants. Working in a rapidly evolving e-commerce landscape has constantly pushed me to challenge myself and accumulate substantial experience. This journey has deeply reinforced the power of our university motto—'Broad Knowledge, Noble Aspirations; True Insight, Dedicated Practice.' 

Looking back at my time at my alma mater, I feel profoundly enriched. It was here that I acquired not only solid professional knowledge but also developed critical thinking and teamwork skills, all of which laid a strong foundation for my career. The resources and platforms provided by BNBU cultivated a broad perspective, while the guidance and care I received during my studies inspired me to continually strive for excellence and uphold the spirit of dedicated action."

"I am truly grateful for the four years spent in BNBU’s open and liberal environment, which nurtured my passion for innovation and multicultural exposure. The specialized knowledge I gained also allowed me to become a dedicated professional in the internet product industry. I am profoundly grateful for receiving the Alumni Scholarship in recognition of my efforts and cherish the memories of my four years at the university—where I experienced my happiest moments and formed lifelong friendships. 

May our alma mater continue to explore new frontiers in education and serve as a cradle for more outstanding students. Wishing BNBU continued growth and success."

"My studies at BNBU gave me a strong advantage in the job market after graduation. Given the highly competitive employment landscape in China, landing a desirable role at a Fortune 500 company can feel like searching for a needle in a haystack. During the 2016 campus recruitment season, I was fortunate to receive offers from four companies and ultimately accepted a position in management consulting at IBM, a globally recognized firm. While the job search was challenging, the skills I developed at BNBU helped me stand out among candidates from prestigious universities. I attribute this to two key factors: First, BNBU’s diverse curriculum not only enriched my knowledge but also broadened my horizons. In addition to major-specific courses, we could take electives from other disciplines. Moreover, having studied abroad is an important criterion many employers consider, and a global perspective is a key indicator of a candidate’s caliber. Second, the cultivation of leadership, creativity, and social communication skills is embedded in every aspect of BNBU—from group assignments and class presentations to student clubs and High Table Dinners. 

Management consulting is a high-intensity field that demands sharp intellect and strong emotional intelligence. As a newcomer, I had the opportunity to interact with executives across industries, which was both a privilege and a challenge. The core competencies I developed in university allowed me to think clearly in front of senior leaders, quickly become well-versed in clients' industries, and collaborate with talented colleagues to develop corporate strategies and support organizational change management. BNBU is a university that nurtures future leaders. I hope prospective students will join us, choose BNBU as the starting point to transform their lives, grow with BNBU, and become outstanding leaders in society."

"Through my marketing courses, particularly the case studies shared by professors, I began to understand how marketing functions across different industries. Over four years of deepening my knowledge, I developed a strong interest in the field and decided to pursue a career in it after graduation. 

Taking my personal strengths into account, I chose to enter the advertising industry after graduating from BNBU. Entering the real business environment, I was able to apply what I had learned in class—such as consumer analysis, competitive analysis, and market research—directly to my work. Group discussions, business plan writing, and presentations from various courses also honed my communication skills, logical thinking, and collaborative abilities, allowing me to integrate into the workplace more quickly and effectively."

"I completed internships at Tencent and Douyin before taking on a role as an Operations Specialist at Hello Inc. My experience in internet companies highlighted how valuable data analysis is for market operations. I am currently pursuing a Master's in Business Analytics at the University of Rochester, with the goal of applying data analytics skills to marketing and operations in the future. I hope this path—gaining work experience before graduate studies—offers junior students an alternative perspective on planning their careers."

2017 Graduate of Marketing Management

Used to work for Harrow Travel

Master degree at the University of Rochester

Worked as an intern at Tencent and Tiktok, and then worked as an operations specialist at Harrow Travel. Through working in Internet companies, I found that data analysis is of great help to market operation. Currently, I am studying for a master's degree in business analysis at the University of Rochester, hoping to apply my data analysis skills to market operation in the future. This kind of experience of working first and then going to graduate school hopefully provides more ideas for the future development of junior and junior students.

2017 Graduate of Marketing Management

After graduation, worked in the Guangzhou branch of McCann Bright Advertising Co., LTD

Working in the Guangzhou branch of Saatchis & Saatchis now.

In the professional courses of marketing, based on the cases shared by teachers in class, I began to understand the embodiment of marketing in various industries. After 4 years of continuous professional learning and understanding, I have developed a strong interest in marketing and hope to engage in related work after graduation.

Based on my personality, I chose to enter the advertising industry after graduation from UIC. When I first entered the workplace, I came into contact with the real business environment. What I learned in class, such as consumer analysis, competitive product analysis, and market research, was applied in my work. In addition, the group discussion and the writing and presentation of the business plan in each course also improved my ability to express, think logically, and cooperate, enabling me to integrate into the workplace faster and better.

2017 Graduate of Marketing Management

Working as a management consultant at IBM now

Studying at UIC will help me find a job after graduation. Finding a good job at a Fortune 500 company is like looking for a needle in a haystack. In the autumn recruitment season of 2016, I was lucky to get offers from four companies and finally chose the management consulting position in IBM, an internationally renowned company. It is difficult to find a job, but the years of training in UIC helped me stand out from competitors with prestigious university backgrounds. I can sum up the following two points: 1. The diversified curriculum of UIC not only enriched my knowledge structure but also broadened my horizon. In addition to major courses, we can also take courses in other majors I am interested in. In addition, whether a student has participated in an overseas exchange program is also an important indicator that enterprises refer to when recruiting students. The international vision determines the level of students. Second, leadership, creativity, and social expression skills are cultivated in every detail of UIC, such as group work, class presentations, student clubs, high table dinners, and so on.

Management consulting is a high strength, high IQ, high eq, though as new entrants can also deal with industry executives, that is a challenge at the same time, and I depend on the core advantage of exercise in the university before executives remained clear, can in a short period to become more than customers professional industry experts, Develop a corporate strategy for clients and help implement organizational change management with a team of excellent colleagues. UIC is a university that cultivates future leaders. We hope students can also join us, choose UIC as the starting point to change their life, and Grow with UIC to become outstanding leaders in the future society.