"My choice of major directly reshaped my future path. During the major selection at the end of my freshman year, I initially chose FIN. However, the POMM course left a deep impression on me, making me realize that business insights attracted me more than financial data. In my junior year, I transferred to the MKT and validated this choice through an internship at an advertising agency. Conversations with senior MKT students further confirmed my fit for a field that combines data and creativity. This shift not only helped me focus on consumer behavior analysis for postgraduate applications but also clarified my ultimate career goals. 

In my junior year, driven by the belief that 'MKT students shouldn't just learn theory,' I elected to take courses related to Python. These classes completely transformed my understanding of marketing. The instructor taught using real cases—for example, using Pandas to analyze user behavior data from an e-commerce platform and visualizing conclusions with Matplotlib. For the first time, I realized that coding wasn't exclusive to programmers but was a key to unlocking business problems. I subsequently took courses on statistical modeling with R, learned to apply Structural Equation Modeling (SEM) in competitions, and even self-studied decision trees and random forest algorithms. These skills proved directly useful when applying for the Master of Science in Marketing Analytics and Insights (MAI) at the National University of Singapore. During the interview, a professor asked, 'If you were to use your approach to help Netflix address its current slow user growth, what would you do?' I immediately recalled a group project from a business analytics course where we used multiple regression to analyze Walmart's sales data in the U.S. and found that weather temperature and promotional activities had the highest impact weights. Applying the same logic, I emphasized using data to identify issues with Netflix's online advertising spend. The professor nodded and said, 'That's precisely the practical mindset our programme looks for,' expressing satisfaction with my data analysis skills. 

Looking back, my academic background wasn't perfect. I once complained, 'Why can't MKT just be about theory?' and struggled through complex statistical models late into the night. However, it was precisely these 'uncomfortable' experiences that gave me a differentiated edge in applications and my career. If I have any advice, it is this: seize every opportunity in your courses that goes 'beyond the syllabus'—whether taking programming electives or studying topics from other fields. These fragments will eventually piece together into your unique story."

"After four years of university, I have identified several highlights of MKT. First, it offers a significant advantage in applications for postgraduate studies abroad—a key concern for many parents and students. Due to the well-structured curriculum and BNBU's reputation, many business schools (such as those at NUS and HKU) show a strong preference for admitting MKT students.

Second, the major substantially enhances students' teamwork and communication skills. Over 90% of the courses designed for MKT students include collaborative tasks, which effectively cultivate their ability to work in teams and their communication awareness, preparing them for future careers and academic pursuits.

Regarding future development, most MKT students choose career paths related to marketing, such as market analysts or marketing team managers—myself included. This reflects students' recognition of the MKT's employment prospects. The fact that so many graduates secure jobs in this field also attests to the market's and society's recognition of the programme's value.

Undoubtedly, I gained immensely during university, from close mentors and friends to rich academic, competitive, and internship experiences—all testaments to my growth. In university, as we prepare to interface with society, the nature of competition has quietly shifted toward 'holistic, well-rounded development.' A fulfilling university life should encompass sports, extracurricular activities, competitions, and major studies. The Whole Person Education advocated by BNBU precisely encourages this comprehensive, multi-dimensional growth. Once this mindset is formed, it yields lifelong benefits."

"Choosing MKT enabled me to systematically master core knowledge such as brand management, consumer behavior, and digital marketing, while also helping me identify my career direction early through hands-on experience. Starting from my freshman year, I applied what I learned in class to build and manage my own social media presence. Over four years, I accumulated over 100,000 followers across platforms and collaborated with more than a hundred brands. These experiences allowed me to develop practical skills in market insight, content planning, and business negotiation during my university years—far beyond what traditional classroom learning could offer—and also provided me with a successful venture alongside my studies. While some may perceive MKT as having less defined career prospects compared to certain technical fields, I am convinced that had I not chosen MKT, my social media entrepreneurship would not have achieved its current level of success."

"In the final session of the Marketing Strategy course, Dr. Daniel Lam, with his extensive experience, shared a statement that left a deep impression: 'Marketing is not to increase sales, but to understand your customers' needs.' This remark profoundly shaped my understanding of the discipline. Since then, whether working on group projects or participating in planning during internships, I always start from the user's perspective, considering their pain points and needs before discussing creativity and execution. It was the professor's experienced insight that influenced my grasp of marketing's essence, gradually becoming the mindset I apply in decision-making.

The real business cases shared by professors in specialized courses and the fresh ideas sparked during group work made me feel the vitality and challenge of this field. MKT students are not just memorizing theories; we are guided to analyze actively, think critically, and create. Every time a project is completed, seeing the final deliverable fills both my teammates and me with a sense of achievement. It was precisely these experiences that made me choose to continue studying marketing for my postgraduate degree without hesitation. I hope to keep exploring this dynamic and opportunity-rich field in the future."

"MKT provided comprehensive support during my transition from campus to the professional world.

In terms of curriculum, we not only solidified our theoretical foundation in areas like consumer behavior and brand management but also built quantitative skills through courses such as 'Business Analytics.' This theory-applied curriculum enabled me to understand the underlying logic of marketing campaigns during internships while also utilizing quantitative tools for specific tasks like sentiment analysis of user reviews and sales forecasting.

Regarding practical training, MKT offers a multi-faceted platform for development. Student organization work honed my project management skills—for instance, I helped organize a major sharing session that attracted over 2,600 online viewers. Research projects cultivated my academic mindset; a chapter I co-authored for the book Case Studies of Unicorn Enterprises has been published. Business competitions sharpened my practical abilities; for example, I applied the ART model learned in class to design a marketing plan for the Coca-Cola Campus Marketing Challenge, where my team placed second. Additionally, regular corporate visits gave us direct insights into the latest industry trends. These diverse practical opportunities helped me grow into a well-rounded professional adept in both theory and application.

In terms of faculty support, my mentor's guidance has been integral throughout my growth. For instance, after my initial setback in a 'San Chuang' competition, Dr. Keng Hong NG did not dismiss our idea but guided me to reflect on the lack of project feasibility. This taught me to view problems with an iterative mindset. Later, during the CMAU competition, his suggestion of a 'two-phase research method' (qualitative exploration followed by quantitative validation) became key to the project's success.

This tripartite cultivation model of 'theory + practice + mentorship,' along with the valuable resources provided, enabled me to translate classroom knowledge into the ability to solve real-world problems, thoroughly preparing me for both career development and further studies."

"My four years at university have been a significant and enriching chapter in my life, bringing me many valuable assets. Every experience has become a cherished part of my university memories. 

In the classroom, professors skillfully integrated theoretical knowledge with real-world domestic and international cases, allowing me to not only grasp textbook content but also understand how to apply this knowledge in actual market environments BNBU actively built practical platforms for us, offering a wealth of projects and hands-on opportunities, including corporate visits, sharing sessions, and competitions. I visited production floors to understand the manufacturing process from raw materials to finished products and exchanged ideas with marketing personnel to learn about real-world promotional and branding strategies. This gave me a more intuitive understanding of how marketing is applied across different sectors, moving beyond abstract classroom concepts. Sharing sessions were also invaluable learning opportunities, where professionals from diverse industries shared their experiences and insights. Participating in these sessions helped me understand the market characteristics, marketing models, and future trends in sectors like finance, internet, and manufacturing. This not only enriched my industry knowledge but also taught me to think about marketing issues from multiple perspectives, fostering a diversified mindset. Among various competitions, the L'Oréal Brandstorm challenge left the deepest impression on me. As a leader in the beauty industry, L'Oréal's competition is highly professional and demanding. Throughout the process, my team and I faced numerous challenges—from conducting in-depth market research on the beauty industry, collecting consumer preference data through online surveys and offline expert interviews, to precisely defining our target consumer group, and finally developing a comprehensive marketing strategy for a specific L'Oréal product. Each step required us to apply our knowledge and innovate continuously. 

A rich array of extracurricular activities also formed an essential part of my university life. I actively participated in student clubs and the student union. One of my happiest achievements was organizing the university's first-ever Color Run event. During the planning process, every step—from determining the theme and developing the promotional plan, to coordinating with various departments and sponsors, and finally organizing and executing the event on the day—required careful planning and teamwork. This event allowed me to fully exercise my creative thinking by introducing the lively and fun format of a Color Run to BNBU, providing fellow students with a unique experience. Simultaneously, I honed my organizational, coordination, communication, and problem-solving skills, learning how to leverage my strengths within a team and collaborate with members to achieve our goals."

"When choosing my major at the end of my freshman year, I was quite hesitant. At the time, FIN was the popular choice, and many classmates I had taken courses with selected it. However, during the POMM course in my first year, I was completely captivated by the appeal of MKT. While I personally leaned toward choosing MKT, I was conflicted about whether to select a major that seemed more promising or to follow my true interest. I consulted my MCP mentor and several senior students, receiving varied advice. Ultimately, I decided to trust my instinct and chose MKT. After three years of specialized coursework, I am even more convinced that I chose the right path for me. Completing each group presentation for my major courses filled me with a strong sense of accomplishment. Along this journey, I also met a group of like-minded friends within the major. Every late night spent working together on assignments is a treasured memory of my university years. Consequently, for my postgraduate applications, I only applied to programs related to MKT, as I wish to continue my studies in this field. 

I believe both the MKT and BNBU's curriculum have significantly shaped me. Before university, I was quite introverted. However, BNBU's non-cohort-based teaching system allowed me to collaborate with many different people on group projects, thereby honing my ability to work effectively as a team member and to lead as a group leader, as well as my presentation skills. Now, I am increasingly self-assured and unafraid to express myself in front of others. Moreover, the pressure of handling six or seven group projects per semester has made me more adept at managing such large assignments—I can now withstand pressure and deliver satisfactory results within tight deadlines. The results of this training were particularly evident during my participation in the 3rd CMAU competition. This national-level competition was previously dominated by students from 985/211 universities; it was the first time BNBU students participated. The schedule was extremely tight, requiring us to produce a comprehensive 13,000-word Chinese business report from scratch within half a month. Our team of five members executed this task flawlessly and won the National Special Prize. Observing the presentations of other teams, I noticed a clear competitive edge in both the visual quality of our PowerPoint slides and the fluency of our delivery, which I attribute to the relevant training embedded in our regular coursework."

"Transitioning from a high school in the United States to BNBU, my educational journey took an extraordinary turn due to the pandemic. By a twist of fate, I had the privilege of becoming part of the BNBU family. At BNBU, the all-English teaching environment provided me with a seamless transitional space, allowing me to continue learning and growing in a setting that was both comfortable and challenging. 

Over my four years here, I am deeply grateful to every teacher who, with their knowledge, passion, and wisdom, not only imparted professional expertise but also taught me how to face difficulties, think critically, and solve problems. Each classroom discussion and project case was not merely an exercise in learning but also a deepening of self-awareness and understanding of the world. My learning experience at BNBU made me realize the importance of growth and learning in adversity. I learned self-motivation and how to seek opportunity amid uncertainty. It is precisely this ability that fills me with confidence and anticipation for the challenges ahead. At the same time, BNBU's international background and all-English teaching environment provided me with a unique perspective, allowing me to think about issues from a global viewpoint. Compared to traditional domestic universities, this has given me a distinctive competitiveness—the ability to communicate and work effectively in a multicultural context.

As a student of Marketing Management, I learned how to perceive changes in the market and understand consumer needs. More importantly, I learned how to apply theoretical knowledge to practical work. These abilities have not only laid a solid foundation for my future career but also filled me with anticipation and confidence as I prepare to enter the field of digital marketing.

As graduation approaches, I am filled with gratitude for the past four years. Thank you, BNBU, for everything you have given me during this special time—knowledge, friendship, growth, and challenge."

"To me, BNBU is a wonderfully inclusive place where even the most imaginative ideas seem achievable. Whole Person Education allowed me to experience meditation, cloisonné enamel art, color runs, and more. Joining various student clubs enabled me to help plan campus events and form lasting friendships. Numerous business competitions and internship resources also helped broaden my horizons while still on campus... Every moment spent here and every teacher and classmate I met will remain a unique memory I cherish for a very long time. Four years ago, I posted a private social media message saying, 'BNBU and I will definitely, definitely meet.' Later, after the national college entrance exam, I received its admission offer. Now, four years later, the hard work and dedication I invested at BNBU have helped me receive an offer from my dream school. The moment my dream came true made all the effort feel entirely worthwhile. I look forward to meeting future junior students at BNBU!"

"Reflecting on my study and life at BNBU, I deeply appreciate the impact of its Whole Person Education and liberal arts philosophy. It not only enhanced my academic capabilities but, more importantly, fostered my critical thinking and cross-cultural communication skills. This educational approach enabled me to understand and analyze issues from diverse perspectives, laying a solid foundation for my future academic research and professional career.

Compared with peers from traditional domestic 985/211 universities, I believe the greatest competitive edge BNBU gave me is its international outlook and hands-on opportunities. Here, I had the chance to participate in multiple practical projects, which greatly broadened my vision and enriched my real-world experience.

My field of study is vibrant and innovative. It requires us not only to master foundational theories but, more crucially, to learn how to respond flexibly in a rapidly changing market environment, where innovative thinking and strategic application are particularly key."

"On my life's journey, the liberal arts education I received at BNBU has been of immeasurable help. This place is more than just a venue for learning; it is a gateway to a diverse world. Here, I encountered a broader perspective and achieved well-rounded development. The campus culture and academic atmosphere at BNBU brought about significant change in me. By participating in a variety of innovative activities and courses, I not only expanded my horizons but also cultivated my problem-solving abilities. I grew from someone who shied away from challenges to someone who actively embraces them. In terms of academic studies, the combination of required and elective business courses provided me with a vast space for learning. In the field of marketing, with the careful guidance of my professors and the support of senior students, my understanding of the discipline deepened progressively. During my years at BNBU, I gained not only knowledge but also personal growth and confidence. "

"Looking back on the past four years, I still feel deeply grateful for having chosen BNBU. It is here that I truly learned what it means to grow. As a freshman, I was still finding my way, but BNBU’s learning model helped me gradually develop my own study methods, and my efforts were duly rewarded. Being immersed in BNBU’s all-English education for four years significantly lowered the difficulty of handling various English proficiency exams and laid a solid foundation for the fully English-taught environment of my postgraduate studies.

The programme of Marketing Management is about creating, delivering, and communicating value. The knowledge required in this field is broad, and virtually every exchange of goods in the world involves marketing and markets. That’s why you often see marketing students participating in various competitions—the models we master often serve as sharp analytical tools. The MKT programme at BNBU boasts first-class faculty with rich experience and theoretical expertise. Moreover, the Faculty is very supportive of marketing students, frequently organizing corporate visits, guest lectures by industry leaders, and other activities to bridge the gap between academia and real-world practice."

"Looking back over the past few years, I’ve come to realize more clearly that the height of one’s ceiling is not determined solely by ability, but is often shaped even more by one’s expectations and breadth of vision. In this era full of opportunities and challenges, BNBU is a place that encourages students to dream boldly and also helps them turn those dreams into reality.

The phrase 'Life is not a track, but a vast wilderness' perfectly captures the atmosphere on the BNBU campus. Here, you’ll find a senior student who started a frozen yogurt business and earned her first pot of gold as an internet influencer, alongside peers who excel in passing ACCA exams. Such outstanding role models constantly inspire confidence, making you believe: 'I can do it too; I can also be exceptional.'

BNBU does not impose mandatory extracurricular activities, allowing students to manage their own time freely. This means we have greater autonomy to decide how to spend our university years and where to invest our time in pursuits that are both interesting and meaningful. This liberal campus environment enabled me to focus wholeheartedly on pursuing my personal dreams, free from the constraints of a rigid system."

"My four years at BNBU cultivated many valuable habits and skills: efficient teamwork, presentation techniques, time management, and proficiency in English writing and communication. These habits and skills allowed me to navigate my master's studies with ease. The collaborative academic atmosphere among BNBU students is also something truly special. While students are highly driven, they also support and learn from one another, which undoubtedly fuels everyone's motivation. The faculty at BNBU are exceptionally approachable and enthusiastic. They not only help resolve academic queries but also offer guidance on career development, further studies, and even personal matters. One of my professors during my master’s program once asked me privately: 'In our programme, I've noticed that students from your university (BNBU) often perform better than many from top-tier institutions in China and abroad. I'm curious—what is it about your university that makes you all so outstanding?' I believe it is the strong study habits and soft skills nurtured at BNBU that have laid a solid foundation for our future academic and professional paths. "

"My four years at BNBU were a brilliant and unforgettable chapter of my student life. From the tentative nervousness of my freshman year to the assured confidence I hold today, these years honed my ability to think independently and to communicate and collaborate effectively—skills that will benefit me for a lifetime. During this time, I was fortunate to meet many outstanding professors and fellow students who provided invaluable support in helping me achieve my goals at each stage and ultimately obtain a satisfying postgraduate admission outcome.

Time has flown by swiftly; four years passed in the blink of an eye. Now, filled with a sense of accomplishment and gratitude, I embark on a new journey. Yet the people I met and the moments I experienced at BNBU will forever remain among my most cherished youth memories. Thank you, BNBU, and thank you to all the professors and classmates I had the pleasure of meeting. I wish everyone all the best and the fulfillment of their aspirations!"

"During my four years at BNBU, the most significant change it brought me was the broadening of my horizons and the expansion of my understanding of the world. I firmly believe that environment profoundly shapes individuals through subtle, gradual influence—a power that is quiet yet undeniable. BNBU provided us with an international faculty, rich library resources, an immersive English-language learning environment, diverse extracurricular activities, ample opportunities to hone public speaking skills, and settings to practice efficient teamwork. These elements collectively distinguish us from students at traditional domestic 985/211 universities.

Since BNBU's teaching is conducted entirely in English, we can communicate with the wider world more effortlessly. In such an environment, we are exposed to a richer flow of information, which nurtures a more inclusive worldview and a more multifaceted perspective on various matters."

"I am profoundly grateful to have encountered BNBU and have never regretted my decision. Over four years, the all-English academic environment significantly improved my English proficiency, giving me the confidence to speak and express myself freely. Collaborative tasks and group projects taught me to navigate interpersonal relationships better and strengthened my communication and coordination skills. The wide range of elective courses across different fields allowed me to continually explore new interests, identify my true passions, and clarify my future plans. BNBU has consistently upheld the principles of 'Liberal Arts Education' and 'Whole Person Education,' fostering an inclusive and open learning atmosphere. Knowledgeable professors from around the world and supportive, united classmates from diverse backgrounds made life at BNBU full of limitless possibilities. "

"If there is one choice I will never regret, it is coming to BNBU and choosing the programme of Marketing Management. During my four years here, the rigorous academic atmosphere cultivated strong self-directed learning habits. The full English-medium instruction smoothed my path to overseas study. The rich library collections broadened my vision and knowledge. The approachable and dedicated faculty made the pursuit of learning a genuine pleasure…

Marketing is a highly applied discipline. Our professors, such as Dr. Charles Chow and Dr. Daniel Lam, not only hold advanced degrees but also bring extensive professional experience from various fields. In class, they went beyond textbook knowledge, using their own experiences to help us understand and apply what we learned. The insights gained in the classroom gave me greater confidence and poise in pursuing my career. Choosing BNBU meant gaining knowledge and forging lasting friendships. Given ten thousand more chances to choose, my answer would still be BNBU."

"My journey to BNBU was almost serendipitous, but four years later, I look back with no regrets—only deep gratitude. Without BNBU, I would not be the confident, renewed individual I am today.

BNBU upholds the philosophy of Liberal Arts Education, a place where you can broaden your horizons, discover new perspectives, and develop your potential. This principle is reflected in everything from the care of our professors and the design of the curriculum to the unique academic structure. The all-English teaching environment, along with the rhythm of quizzes, midterms, individual essays, group projects, and finals—each carrying specific weight—creates an intensive and efficient learning experience that fosters rapid growth and provides lasting benefits. For instance, I am now pursuing further studies at The Hong Kong Polytechnic University and have adapted seamlessly to life here. Reading English materials, writing papers, and delivering presentations all come naturally.

At BNBU, I was surrounded by outstanding and hardworking peers. Unconsciously, you become inspired and motivated by them. Over four years, we witnessed each other's growth, sharing pride and happiness in our progress. May we stay forever young, continuing to grow better with gratitude and perseverance."

"After graduating from BNBU, I furthered my studies at the University of New South Wales in Australia, specializing in Business Analytics. I am now employed at Procter & Gamble China, primarily responsible for consumer experience-related work.

Looking back, I take great pride in having participated in and witnessed BNBU's growth—its relocation from No. 28 Jinfeng Road to No. 2000 Jintong Road, its development from the Cultural Town to the New Cultural Town, and its expansion from three faculties to four. The distinctive 'Liberal Arts Education' at BNBU, which focuses on stimulating students' intellect and broadening their horizons while encouraging exploration and innovation both inside and outside the classroom, benefited me greatly. I am also sincerely grateful for the dedication of all the teachers. It was your support and encouragement that provided us with broader opportunities.

Finally, as an alumnus, I will continue to follow the development of our alma mater, support its growth, and contribute to its flourishing future."

"My four years at BNBU gave me so much. First, the international environment broadened my horizons. I recall a discussion with an economics professor from South Korea about a course topic; he offered a unique perspective from a Korean context, making that conversation truly memorable. Whether in the classroom or through campus activities, BNBU's international character consistently provided unexpected experiences and insights.

Second, I must mention the philosophy of Liberal Arts and Whole Person Education. Related courses covered environmental awareness, volunteer service, emotional intelligence, adversity management, and more. The learning process in these courses represented the most profound 'character-building' experience I had at BNBU. These experiences helped temper my will and cultivate a well-rounded character.

Finally, I believe BNBU is an excellent platform for further study. Looking back on my postgraduate application journey, the all-English instruction was immensely helpful in building a solid English foundation, allowing me to achieve my target scores in language proficiency tests with relative ease. The intensive academic model at BNBU fostered efficient study habits, which in turn made me more adept in my postgraduate studies. Here, I must especially thank the professors who supported me during my applications. Their careful guidance and advice enabled me to go further on my academic path.Therefore, I am deeply grateful for the platform BNBU provided—it gave me knowledge, friendship, and warm memories."

"If university is a crucial turning point in life, then I am grateful to have made the right choice at this first major crossroads. I gained immensely over those four years. The faculty at BNBU are industry leaders from various fields who used their rich professional experience and knowledge to help me understand concepts, imparting valuable insights beyond textbooks. Even after graduation, I feel my mindset and perspective have become more international. What stands out most is BNBU's enriching academic life and educational model. The rigorous pace ensured I made the most of my four years, learning marketing in detail from theory to practice. Individual assignments honed my independent thinking and learning abilities, while group projects taught me communication, collaboration, and improved my interpersonal skills—all invaluable assets for my future studies and career. So, I thank BNBU for opening a window to the world and helping me become a better version of myself. I am proud to be a BNBUer."

"When asked why I chose BNBU four years ago, many might call it a coincidence. But when looking back on my four years there, no one would use the word 'regret.' The all-English teaching environment allowed for a seamless transition, whether into roles at multinational corporations or postgraduate studies at renowned overseas universities. Teachers with impressive academic and professional experience patiently answered every one of our questions. The peer mentor system provided guidance from senior students and faculty in our own major, helping us avoid many pitfalls from the start. Engaging group assignments and extracurricular activities ensured that not a single moment at BNBU was wasted. The library, with its balanced Chinese and English collections, made finding any resource effortless. Without the BNBU platform, many graduates might not dare say they could have come this far. Thank you, BNBU. Choosing you was perhaps the most correct decision I have made to date."

2022 graduate of Marketing Management

MSc in Marketing Analytics and Insights

During my time at UIC, I met incredible professors and students who not only helped me with my studies but also gave me inspiration and guidance for my career and personal life. The teaching philosophy at UIC is all about getting professors and students to talk and interact with each other, which means we got more practical experience in the business world. And everyone was always there to support each other and work together, which created such a warm and empowering atmosphere. No matter where I end up in life, UIC is always going to be one of my favorite memories.

2021 graduates of Marketing Management

Master Degree at City University of Hong Kong

Studying at UIC for four years, I think UIC gives me the biggest change is opened my eyes and extended my understanding of the world on my own. I always believe that the impact of the environment on people is huge because it is a subtle change of people, we cannot deny the silent power of moistening things. Therefore, UIC brings us international faculty, rich library resources, an immersive English teaching environment, a variety of extracurricular activities, the opportunity to fully practice personal presentation skills, and occasions to learn how to work effectively in a group. All these make us different from the traditional 985/211 university students in China.

Because we are in an all-English teaching environment in UIC, we can communicate with the outside world in English more easily. In such an environment, we can absorb more information, which makes our view of the world more inclusive and makes our view of things more diverse.

2020 graduates of Marketing Management

Master of Marketing Strategy from The Warwick University

Thank you very much for meeting UIC. I did not regret my choice. In the four years, the English teaching environment has improved my English level and made me dare to speak English boldly. Cooperative tasks and group assignments also help me to better deal with interpersonal relationships and strengthen my communication and coordination skills. Many elective courses in different fields can help me to constantly experience new things, find the goal THAT I am really interested in, and clarify my future plan. Adhering to the philosophy of "liberal arts education" and "whole-person education", UIC creates a free and inclusive learning atmosphere. Knowledgeable teachers from different countries and united students from different backgrounds make UIC's life full of possibilities.

2018 graduates of Marketing Management

Master of Marketing from Boston University

If there's one thing I never regret, it's coming to UIC and choosing marketing. During my four years at UIC, the strong learning atmosphere cultivated my good habit of independent learning. Teaching in English made my overseas study easier. The rich library collection has broadened my horizon and knowledge. The kind and responsible teachers let me feel the happiness of pursuing academics... Marketing is a highly applicable major. Our marketing teachers, such as Dr. Charles Chow and Dr. Daniel Lam, are highly educated and have a lot of experience in various professional fields. In class, they not only taught the knowledge in the textbooks but also made us understand and know how to use the knowledge with their own experience. What they learned in class made me more confident and calm in the pursuit of a career. Choose UIC, gain knowledge, gain friendship, and give me ten thousand times to choose the opportunity, my answer is still UIC.

2018 graduates of Marketing Management

Master of China Business Studies from The Hong Kong Polytechnic University

At that time, I came to UIC by mistake. Four years later, I have no regrets. Besides, I feel more grateful. Without UIC, there would be no new self-full of confidence now.

UIC is committed to the philosophy of liberal arts education, where you can broaden your horizons, discover differences and develop yourself. The concept does not just talk, teachers' care, curriculum Settings, different systems, and so on can be reflected. UIC is a professional English course. Every semester, there are quizzes, midterm, individual essays, group projects, and final parts. Each part has its proportion. For example, now I am studying at The Hong Kong Polytechnic University, and I can adapt to my current life very well. I can read English materials, write articles and make presentations with great ease.

There are also a group of outstanding and hardworking students around UIC, unconsciously, you will also be infected and driven. The changes of the four years can be seen by each other, and we are pleased with each other. I hope we will stay young forever and continue to become better with our moves and efforts.

2017 graduate of Marketing Management

Master Degree at The University of Melbourne

If college is an important turning point in my life, I am glad that I made the right choice at the first fork in the road. In the past four years, I have learned a lot. The teachers in UIC are all industry elites from various fields. They help me understand knowledge with their work experience and knowledge, and I learn a lot of valuable experience beyond textbooks. Now after graduation, I also feel that my way of thinking and vision are more international. What impresses me most is the rich learning life and education mode of UIC. The intense learning pace kept me from wasting four years, and I kept learning various aspects of marketing from class to practice. My homework exercises my ability of independent thinking and learning. Group work taught me to communicate and cooperate, and also improved my interpersonal skills. All these are important assets for my future study and work. Therefore, I would like to thank UIC for opening a window to the world for me and making me more excellent. I'm proud to be a UICer.

2017 graduate of Marketing Management

Master Degree at The University of Melbourne

Speaking of why I chose UIC four years ago, many people would say it was a coincidence. Speaking of life in UIC for four years, no one would use the word regret. The English teaching makes it seamless for us to work in a foreign company or continue to study for a master's degree in a well-known overseas university. Teachers with incredible work and academic experience answered questions patiently; the Peer mentor system enables us to have the help of our senior students and mentors in the same major, and avoid many detours. Abundant group work and extracurricular activities made us not waste any time in UIC. The 1:1 library in the Sino-English Library makes it easy for us to find any materials we need. Perhaps without the platform of UIC, many graduates dare not say that they can go this far today. Thank you, UIC. Choosing you is probably the best decision I have made so far.

2017 graduate of Marketing Management

Master Degree at The Chinese University of Hong Kong

Four years of UIC life has brought me a lot. First of all, the international environment broadens my horizon. I remember once having a discussion with an economics teacher from South Korea about the course. He provided a different perspective from the Perspective of South Korea, which made me deeply impressed. Whether in class or campus activities, UIC internationalization always brings me unexpected experience and harvest.

Secondly, we have to mention the concept of liberal education and whole-person education. Related courses include environmental awareness, volunteer service, emotional intelligence, and adversity management. The learning process of these courses is the most "educating" experience I have experienced in UIC. These experiences also help me to hone my will and develop a sound personality.

Finally, I think UIC is an excellent platform for further study. Looking back on the whole process of postgraduate application, I have to say that teaching in English has provided great help for me to have a good foundation of English so that I can easily reach the preset goal in the language examination of a postgraduate application. Under the high-intensity learning mode of UIC, I developed efficient learning habits, which also made me handier in the face of postgraduate study. Here, I would like to express my special thanks to the professors who have helped me on my way to graduate school. Their careful guidance and suggestions have helped me go further in my further study.

Therefore, I am very grateful for the platform provided by UIC, which allows me to gain knowledge, friendship, and warm memories!