"My four years at BNBU have been the most precious journey of my life—transforming me from a young girl into a capable adult. During this time, BNBU's rich curriculum and diverse activities provided me with vibrant experiences: challenging myself to leap from heights and feeling the exhilaration and calm after conquering fear; creating my own short films and freely expressing creativity and imagination; participating in classic marketing simulations in class, making learning dynamic and engaging. Beyond these, BNBU gave me endless warmth. During this crucial phase of growth, I met many kind and inspiring teachers and classmates who listened patiently and offered advice and support. It was also because of my mentor's guidance that I firmly chose to major in Marketing. I am deeply grateful, as every day here was filled with happiness. 

Here, I became a marketing planner—collaborating in teams, speaking freely, and confidently presenting my ideas; I became a market researcher—visiting major companies on-site and gaining insights into entire industries; and I became a brand manager—conducting market experiments to understand current realities and employing various strategies to enhance brand value. These experiences have made me more adept at self-reflection, teamwork, and daring to imagine and act than many of my peers."

"For me, the four years at BNBU were like a remarkable journey—and the defining theme throughout was 'breakthrough.'

Academically, I broke through my own inertia. By adjusting my attitude and methods toward learning, I raised my GPA from 3.12 to 3.84, earning the University First-Class Scholarship for two consecutive years. In extracurricular activities, I broke through my timidity. As a member of the BNBU Gai Bang Charity Society, I quietly developed my personal capabilities and teamwork spirit. Encouraged by seniors, I later took on roles as a department head and then president of the society, witnessing Gai Bang maintain its 'Five-Star Student Club' status and receiving the Qing Hui Shu Hua Scholarship for Servant Leadership. In internships, I broke through my fear. By reducing information gaps through multiple channels, mastering job-seeking techniques, and applying widely, I secured internships at ByteDance, Kuaishou Technology, and Kingsoft, enriching my resume along the way.

These breakthroughs were made possible by BNBU’s environment of freedom and ambition, the encouragement and support of teachers and peers around me, and my own determination to change and grow. If you are willing to push beyond your limits, BNBU will be the fuel that propels your dreams forward."

"Over my four years at BNBU, the thoughtful guidance of my professors gradually shaped my understanding of marketing. In particular, Dr. Felix’s engaging and lively classes sparked a deep interest and aspiration in me for the marketing and advertising industry. After entering the workforce, I have come to realize even more how the learning and analytical abilities nurtured at BNBU significantly influence my professional life. I hope current students make the most of what they learn, and I wish our alma mater continued brilliance in the years ahead. "

"As a senior operations professional in the internet industry, I am currently responsible for e-commerce operations and marketing promotion at Kuaishou Technology. Since graduation, I have contributed to multiple live-streaming projects generating over hundreds of millions in revenue and organized large-scale events attracting thousands of participants. Working in a rapidly evolving e-commerce landscape has constantly pushed me to challenge myself and accumulate substantial experience. This journey has deeply reinforced the power of our university motto—'Broad Knowledge, Noble Aspirations; True Insight, Dedicated Practice.' 

Looking back at my time at my alma mater, I feel profoundly enriched. It was here that I acquired not only solid professional knowledge but also developed critical thinking and teamwork skills, all of which laid a strong foundation for my career. The resources and platforms provided by BNBU cultivated a broad perspective, while the guidance and care I received during my studies inspired me to continually strive for excellence and uphold the spirit of dedicated action."

"I am truly grateful for the four years spent in BNBU’s open and liberal environment, which nurtured my passion for innovation and multicultural exposure. The specialized knowledge I gained also allowed me to become a dedicated professional in the internet product industry. I am profoundly grateful for receiving the Alumni Scholarship in recognition of my efforts and cherish the memories of my four years at the university—where I experienced my happiest moments and formed lifelong friendships. 

May our alma mater continue to explore new frontiers in education and serve as a cradle for more outstanding students. Wishing BNBU continued growth and success."

"My studies at BNBU gave me a strong advantage in the job market after graduation. Given the highly competitive employment landscape in China, landing a desirable role at a Fortune 500 company can feel like searching for a needle in a haystack. During the 2016 campus recruitment season, I was fortunate to receive offers from four companies and ultimately accepted a position in management consulting at IBM, a globally recognized firm. While the job search was challenging, the skills I developed at BNBU helped me stand out among candidates from prestigious universities. I attribute this to two key factors: First, BNBU’s diverse curriculum not only enriched my knowledge but also broadened my horizons. In addition to major-specific courses, we could take electives from other disciplines. Moreover, having studied abroad is an important criterion many employers consider, and a global perspective is a key indicator of a candidate’s caliber. Second, the cultivation of leadership, creativity, and social communication skills is embedded in every aspect of BNBU—from group assignments and class presentations to student clubs and High Table Dinners. 

Management consulting is a high-intensity field that demands sharp intellect and strong emotional intelligence. As a newcomer, I had the opportunity to interact with executives across industries, which was both a privilege and a challenge. The core competencies I developed in university allowed me to think clearly in front of senior leaders, quickly become well-versed in clients' industries, and collaborate with talented colleagues to develop corporate strategies and support organizational change management. BNBU is a university that nurtures future leaders. I hope prospective students will join us, choose BNBU as the starting point to transform their lives, grow with BNBU, and become outstanding leaders in society."

"Through my marketing courses, particularly the case studies shared by professors, I began to understand how marketing functions across different industries. Over four years of deepening my knowledge, I developed a strong interest in the field and decided to pursue a career in it after graduation. 

Taking my personal strengths into account, I chose to enter the advertising industry after graduating from BNBU. Entering the real business environment, I was able to apply what I had learned in class—such as consumer analysis, competitive analysis, and market research—directly to my work. Group discussions, business plan writing, and presentations from various courses also honed my communication skills, logical thinking, and collaborative abilities, allowing me to integrate into the workplace more quickly and effectively."

"I completed internships at Tencent and Douyin before taking on a role as an Operations Specialist at Hello Inc. My experience in internet companies highlighted how valuable data analysis is for market operations. I am currently pursuing a Master's in Business Analytics at the University of Rochester, with the goal of applying data analytics skills to marketing and operations in the future. I hope this path—gaining work experience before graduate studies—offers junior students an alternative perspective on planning their careers."

"My choice of major directly reshaped my future path. During the major selection at the end of my freshman year, I initially chose FIN. However, the POMM course left a deep impression on me, making me realize that business insights attracted me more than financial data. In my junior year, I transferred to the MKT and validated this choice through an internship at an advertising agency. Conversations with senior MKT students further confirmed my fit for a field that combines data and creativity. This shift not only helped me focus on consumer behavior analysis for postgraduate applications but also clarified my ultimate career goals. 

In my junior year, driven by the belief that 'MKT students shouldn't just learn theory,' I elected to take courses related to Python. These classes completely transformed my understanding of marketing. The instructor taught using real cases—for example, using Pandas to analyze user behavior data from an e-commerce platform and visualizing conclusions with Matplotlib. For the first time, I realized that coding wasn't exclusive to programmers but was a key to unlocking business problems. I subsequently took courses on statistical modeling with R, learned to apply Structural Equation Modeling (SEM) in competitions, and even self-studied decision trees and random forest algorithms. These skills proved directly useful when applying for the Master of Science in Marketing Analytics and Insights (MAI) at the National University of Singapore. During the interview, a professor asked, 'If you were to use your approach to help Netflix address its current slow user growth, what would you do?' I immediately recalled a group project from a business analytics course where we used multiple regression to analyze Walmart's sales data in the U.S. and found that weather temperature and promotional activities had the highest impact weights. Applying the same logic, I emphasized using data to identify issues with Netflix's online advertising spend. The professor nodded and said, 'That's precisely the practical mindset our programme looks for,' expressing satisfaction with my data analysis skills. 

Looking back, my academic background wasn't perfect. I once complained, 'Why can't MKT just be about theory?' and struggled through complex statistical models late into the night. However, it was precisely these 'uncomfortable' experiences that gave me a differentiated edge in applications and my career. If I have any advice, it is this: seize every opportunity in your courses that goes 'beyond the syllabus'—whether taking programming electives or studying topics from other fields. These fragments will eventually piece together into your unique story."

"After four years of university, I have identified several highlights of MKT. First, it offers a significant advantage in applications for postgraduate studies abroad—a key concern for many parents and students. Due to the well-structured curriculum and BNBU's reputation, many business schools (such as those at NUS and HKU) show a strong preference for admitting MKT students.

Second, the major substantially enhances students' teamwork and communication skills. Over 90% of the courses designed for MKT students include collaborative tasks, which effectively cultivate their ability to work in teams and their communication awareness, preparing them for future careers and academic pursuits.

Regarding future development, most MKT students choose career paths related to marketing, such as market analysts or marketing team managers—myself included. This reflects students' recognition of the MKT's employment prospects. The fact that so many graduates secure jobs in this field also attests to the market's and society's recognition of the programme's value.

Undoubtedly, I gained immensely during university, from close mentors and friends to rich academic, competitive, and internship experiences—all testaments to my growth. In university, as we prepare to interface with society, the nature of competition has quietly shifted toward 'holistic, well-rounded development.' A fulfilling university life should encompass sports, extracurricular activities, competitions, and major studies. The Whole Person Education advocated by BNBU precisely encourages this comprehensive, multi-dimensional growth. Once this mindset is formed, it yields lifelong benefits."

"Choosing MKT enabled me to systematically master core knowledge such as brand management, consumer behavior, and digital marketing, while also helping me identify my career direction early through hands-on experience. Starting from my freshman year, I applied what I learned in class to build and manage my own social media presence. Over four years, I accumulated over 100,000 followers across platforms and collaborated with more than a hundred brands. These experiences allowed me to develop practical skills in market insight, content planning, and business negotiation during my university years—far beyond what traditional classroom learning could offer—and also provided me with a successful venture alongside my studies. While some may perceive MKT as having less defined career prospects compared to certain technical fields, I am convinced that had I not chosen MKT, my social media entrepreneurship would not have achieved its current level of success."

"In the final session of the Marketing Strategy course, Dr. Daniel Lam, with his extensive experience, shared a statement that left a deep impression: 'Marketing is not to increase sales, but to understand your customers' needs.' This remark profoundly shaped my understanding of the discipline. Since then, whether working on group projects or participating in planning during internships, I always start from the user's perspective, considering their pain points and needs before discussing creativity and execution. It was the professor's experienced insight that influenced my grasp of marketing's essence, gradually becoming the mindset I apply in decision-making.

The real business cases shared by professors in specialized courses and the fresh ideas sparked during group work made me feel the vitality and challenge of this field. MKT students are not just memorizing theories; we are guided to analyze actively, think critically, and create. Every time a project is completed, seeing the final deliverable fills both my teammates and me with a sense of achievement. It was precisely these experiences that made me choose to continue studying marketing for my postgraduate degree without hesitation. I hope to keep exploring this dynamic and opportunity-rich field in the future."

"MKT provided comprehensive support during my transition from campus to the professional world.

In terms of curriculum, we not only solidified our theoretical foundation in areas like consumer behavior and brand management but also built quantitative skills through courses such as 'Business Analytics.' This theory-applied curriculum enabled me to understand the underlying logic of marketing campaigns during internships while also utilizing quantitative tools for specific tasks like sentiment analysis of user reviews and sales forecasting.

Regarding practical training, MKT offers a multi-faceted platform for development. Student organization work honed my project management skills—for instance, I helped organize a major sharing session that attracted over 2,600 online viewers. Research projects cultivated my academic mindset; a chapter I co-authored for the book Case Studies of Unicorn Enterprises has been published. Business competitions sharpened my practical abilities; for example, I applied the ART model learned in class to design a marketing plan for the Coca-Cola Campus Marketing Challenge, where my team placed second. Additionally, regular corporate visits gave us direct insights into the latest industry trends. These diverse practical opportunities helped me grow into a well-rounded professional adept in both theory and application.

In terms of faculty support, my mentor's guidance has been integral throughout my growth. For instance, after my initial setback in a 'San Chuang' competition, Dr. Keng Hong NG did not dismiss our idea but guided me to reflect on the lack of project feasibility. This taught me to view problems with an iterative mindset. Later, during the CMAU competition, his suggestion of a 'two-phase research method' (qualitative exploration followed by quantitative validation) became key to the project's success.

This tripartite cultivation model of 'theory + practice + mentorship,' along with the valuable resources provided, enabled me to translate classroom knowledge into the ability to solve real-world problems, thoroughly preparing me for both career development and further studies."

"My four years at university have been a significant and enriching chapter in my life, bringing me many valuable assets. Every experience has become a cherished part of my university memories. 

In the classroom, professors skillfully integrated theoretical knowledge with real-world domestic and international cases, allowing me to not only grasp textbook content but also understand how to apply this knowledge in actual market environments BNBU actively built practical platforms for us, offering a wealth of projects and hands-on opportunities, including corporate visits, sharing sessions, and competitions. I visited production floors to understand the manufacturing process from raw materials to finished products and exchanged ideas with marketing personnel to learn about real-world promotional and branding strategies. This gave me a more intuitive understanding of how marketing is applied across different sectors, moving beyond abstract classroom concepts. Sharing sessions were also invaluable learning opportunities, where professionals from diverse industries shared their experiences and insights. Participating in these sessions helped me understand the market characteristics, marketing models, and future trends in sectors like finance, internet, and manufacturing. This not only enriched my industry knowledge but also taught me to think about marketing issues from multiple perspectives, fostering a diversified mindset. Among various competitions, the L'Oréal Brandstorm challenge left the deepest impression on me. As a leader in the beauty industry, L'Oréal's competition is highly professional and demanding. Throughout the process, my team and I faced numerous challenges—from conducting in-depth market research on the beauty industry, collecting consumer preference data through online surveys and offline expert interviews, to precisely defining our target consumer group, and finally developing a comprehensive marketing strategy for a specific L'Oréal product. Each step required us to apply our knowledge and innovate continuously. 

A rich array of extracurricular activities also formed an essential part of my university life. I actively participated in student clubs and the student union. One of my happiest achievements was organizing the university's first-ever Color Run event. During the planning process, every step—from determining the theme and developing the promotional plan, to coordinating with various departments and sponsors, and finally organizing and executing the event on the day—required careful planning and teamwork. This event allowed me to fully exercise my creative thinking by introducing the lively and fun format of a Color Run to BNBU, providing fellow students with a unique experience. Simultaneously, I honed my organizational, coordination, communication, and problem-solving skills, learning how to leverage my strengths within a team and collaborate with members to achieve our goals."

"When choosing my major at the end of my freshman year, I was quite hesitant. At the time, FIN was the popular choice, and many classmates I had taken courses with selected it. However, during the POMM course in my first year, I was completely captivated by the appeal of MKT. While I personally leaned toward choosing MKT, I was conflicted about whether to select a major that seemed more promising or to follow my true interest. I consulted my MCP mentor and several senior students, receiving varied advice. Ultimately, I decided to trust my instinct and chose MKT. After three years of specialized coursework, I am even more convinced that I chose the right path for me. Completing each group presentation for my major courses filled me with a strong sense of accomplishment. Along this journey, I also met a group of like-minded friends within the major. Every late night spent working together on assignments is a treasured memory of my university years. Consequently, for my postgraduate applications, I only applied to programs related to MKT, as I wish to continue my studies in this field. 

I believe both the MKT and BNBU's curriculum have significantly shaped me. Before university, I was quite introverted. However, BNBU's non-cohort-based teaching system allowed me to collaborate with many different people on group projects, thereby honing my ability to work effectively as a team member and to lead as a group leader, as well as my presentation skills. Now, I am increasingly self-assured and unafraid to express myself in front of others. Moreover, the pressure of handling six or seven group projects per semester has made me more adept at managing such large assignments—I can now withstand pressure and deliver satisfactory results within tight deadlines. The results of this training were particularly evident during my participation in the 3rd CMAU competition. This national-level competition was previously dominated by students from 985/211 universities; it was the first time BNBU students participated. The schedule was extremely tight, requiring us to produce a comprehensive 13,000-word Chinese business report from scratch within half a month. Our team of five members executed this task flawlessly and won the National Special Prize. Observing the presentations of other teams, I noticed a clear competitive edge in both the visual quality of our PowerPoint slides and the fluency of our delivery, which I attribute to the relevant training embedded in our regular coursework."

"Transitioning from a high school in the United States to BNBU, my educational journey took an extraordinary turn due to the pandemic. By a twist of fate, I had the privilege of becoming part of the BNBU family. At BNBU, the all-English teaching environment provided me with a seamless transitional space, allowing me to continue learning and growing in a setting that was both comfortable and challenging. 

Over my four years here, I am deeply grateful to every teacher who, with their knowledge, passion, and wisdom, not only imparted professional expertise but also taught me how to face difficulties, think critically, and solve problems. Each classroom discussion and project case was not merely an exercise in learning but also a deepening of self-awareness and understanding of the world. My learning experience at BNBU made me realize the importance of growth and learning in adversity. I learned self-motivation and how to seek opportunity amid uncertainty. It is precisely this ability that fills me with confidence and anticipation for the challenges ahead. At the same time, BNBU's international background and all-English teaching environment provided me with a unique perspective, allowing me to think about issues from a global viewpoint. Compared to traditional domestic universities, this has given me a distinctive competitiveness—the ability to communicate and work effectively in a multicultural context.

As a student of Marketing Management, I learned how to perceive changes in the market and understand consumer needs. More importantly, I learned how to apply theoretical knowledge to practical work. These abilities have not only laid a solid foundation for my future career but also filled me with anticipation and confidence as I prepare to enter the field of digital marketing.

As graduation approaches, I am filled with gratitude for the past four years. Thank you, BNBU, for everything you have given me during this special time—knowledge, friendship, growth, and challenge."

"To me, BNBU is a wonderfully inclusive place where even the most imaginative ideas seem achievable. Whole Person Education allowed me to experience meditation, cloisonné enamel art, color runs, and more. Joining various student clubs enabled me to help plan campus events and form lasting friendships. Numerous business competitions and internship resources also helped broaden my horizons while still on campus... Every moment spent here and every teacher and classmate I met will remain a unique memory I cherish for a very long time. Four years ago, I posted a private social media message saying, 'BNBU and I will definitely, definitely meet.' Later, after the national college entrance exam, I received its admission offer. Now, four years later, the hard work and dedication I invested at BNBU have helped me receive an offer from my dream school. The moment my dream came true made all the effort feel entirely worthwhile. I look forward to meeting future junior students at BNBU!"

"Reflecting on my study and life at BNBU, I deeply appreciate the impact of its Whole Person Education and liberal arts philosophy. It not only enhanced my academic capabilities but, more importantly, fostered my critical thinking and cross-cultural communication skills. This educational approach enabled me to understand and analyze issues from diverse perspectives, laying a solid foundation for my future academic research and professional career.

Compared with peers from traditional domestic 985/211 universities, I believe the greatest competitive edge BNBU gave me is its international outlook and hands-on opportunities. Here, I had the chance to participate in multiple practical projects, which greatly broadened my vision and enriched my real-world experience.

My field of study is vibrant and innovative. It requires us not only to master foundational theories but, more crucially, to learn how to respond flexibly in a rapidly changing market environment, where innovative thinking and strategic application are particularly key."

"On my life's journey, the liberal arts education I received at BNBU has been of immeasurable help. This place is more than just a venue for learning; it is a gateway to a diverse world. Here, I encountered a broader perspective and achieved well-rounded development. The campus culture and academic atmosphere at BNBU brought about significant change in me. By participating in a variety of innovative activities and courses, I not only expanded my horizons but also cultivated my problem-solving abilities. I grew from someone who shied away from challenges to someone who actively embraces them. In terms of academic studies, the combination of required and elective business courses provided me with a vast space for learning. In the field of marketing, with the careful guidance of my professors and the support of senior students, my understanding of the discipline deepened progressively. During my years at BNBU, I gained not only knowledge but also personal growth and confidence. "

"Looking back on the past four years, I still feel deeply grateful for having chosen BNBU. It is here that I truly learned what it means to grow. As a freshman, I was still finding my way, but BNBU’s learning model helped me gradually develop my own study methods, and my efforts were duly rewarded. Being immersed in BNBU’s all-English education for four years significantly lowered the difficulty of handling various English proficiency exams and laid a solid foundation for the fully English-taught environment of my postgraduate studies.

The programme of Marketing Management is about creating, delivering, and communicating value. The knowledge required in this field is broad, and virtually every exchange of goods in the world involves marketing and markets. That’s why you often see marketing students participating in various competitions—the models we master often serve as sharp analytical tools. The MKT programme at BNBU boasts first-class faculty with rich experience and theoretical expertise. Moreover, the Faculty is very supportive of marketing students, frequently organizing corporate visits, guest lectures by industry leaders, and other activities to bridge the gap between academia and real-world practice."

"Looking back over the past few years, I’ve come to realize more clearly that the height of one’s ceiling is not determined solely by ability, but is often shaped even more by one’s expectations and breadth of vision. In this era full of opportunities and challenges, BNBU is a place that encourages students to dream boldly and also helps them turn those dreams into reality.

The phrase 'Life is not a track, but a vast wilderness' perfectly captures the atmosphere on the BNBU campus. Here, you’ll find a senior student who started a frozen yogurt business and earned her first pot of gold as an internet influencer, alongside peers who excel in passing ACCA exams. Such outstanding role models constantly inspire confidence, making you believe: 'I can do it too; I can also be exceptional.'

BNBU does not impose mandatory extracurricular activities, allowing students to manage their own time freely. This means we have greater autonomy to decide how to spend our university years and where to invest our time in pursuits that are both interesting and meaningful. This liberal campus environment enabled me to focus wholeheartedly on pursuing my personal dreams, free from the constraints of a rigid system."

"My four years at BNBU cultivated many valuable habits and skills: efficient teamwork, presentation techniques, time management, and proficiency in English writing and communication. These habits and skills allowed me to navigate my master's studies with ease. The collaborative academic atmosphere among BNBU students is also something truly special. While students are highly driven, they also support and learn from one another, which undoubtedly fuels everyone's motivation. The faculty at BNBU are exceptionally approachable and enthusiastic. They not only help resolve academic queries but also offer guidance on career development, further studies, and even personal matters. One of my professors during my master’s program once asked me privately: 'In our programme, I've noticed that students from your university (BNBU) often perform better than many from top-tier institutions in China and abroad. I'm curious—what is it about your university that makes you all so outstanding?' I believe it is the strong study habits and soft skills nurtured at BNBU that have laid a solid foundation for our future academic and professional paths. "

"My four years at BNBU were a brilliant and unforgettable chapter of my student life. From the tentative nervousness of my freshman year to the assured confidence I hold today, these years honed my ability to think independently and to communicate and collaborate effectively—skills that will benefit me for a lifetime. During this time, I was fortunate to meet many outstanding professors and fellow students who provided invaluable support in helping me achieve my goals at each stage and ultimately obtain a satisfying postgraduate admission outcome.

Time has flown by swiftly; four years passed in the blink of an eye. Now, filled with a sense of accomplishment and gratitude, I embark on a new journey. Yet the people I met and the moments I experienced at BNBU will forever remain among my most cherished youth memories. Thank you, BNBU, and thank you to all the professors and classmates I had the pleasure of meeting. I wish everyone all the best and the fulfillment of their aspirations!"

"During my four years at BNBU, the most significant change it brought me was the broadening of my horizons and the expansion of my understanding of the world. I firmly believe that environment profoundly shapes individuals through subtle, gradual influence—a power that is quiet yet undeniable. BNBU provided us with an international faculty, rich library resources, an immersive English-language learning environment, diverse extracurricular activities, ample opportunities to hone public speaking skills, and settings to practice efficient teamwork. These elements collectively distinguish us from students at traditional domestic 985/211 universities.

Since BNBU's teaching is conducted entirely in English, we can communicate with the wider world more effortlessly. In such an environment, we are exposed to a richer flow of information, which nurtures a more inclusive worldview and a more multifaceted perspective on various matters."

"I am profoundly grateful to have encountered BNBU and have never regretted my decision. Over four years, the all-English academic environment significantly improved my English proficiency, giving me the confidence to speak and express myself freely. Collaborative tasks and group projects taught me to navigate interpersonal relationships better and strengthened my communication and coordination skills. The wide range of elective courses across different fields allowed me to continually explore new interests, identify my true passions, and clarify my future plans. BNBU has consistently upheld the principles of 'Liberal Arts Education' and 'Whole Person Education,' fostering an inclusive and open learning atmosphere. Knowledgeable professors from around the world and supportive, united classmates from diverse backgrounds made life at BNBU full of limitless possibilities. "

"If there is one choice I will never regret, it is coming to BNBU and choosing the programme of Marketing Management. During my four years here, the rigorous academic atmosphere cultivated strong self-directed learning habits. The full English-medium instruction smoothed my path to overseas study. The rich library collections broadened my vision and knowledge. The approachable and dedicated faculty made the pursuit of learning a genuine pleasure…

Marketing is a highly applied discipline. Our professors, such as Dr. Charles Chow and Dr. Daniel Lam, not only hold advanced degrees but also bring extensive professional experience from various fields. In class, they went beyond textbook knowledge, using their own experiences to help us understand and apply what we learned. The insights gained in the classroom gave me greater confidence and poise in pursuing my career. Choosing BNBU meant gaining knowledge and forging lasting friendships. Given ten thousand more chances to choose, my answer would still be BNBU."

"My journey to BNBU was almost serendipitous, but four years later, I look back with no regrets—only deep gratitude. Without BNBU, I would not be the confident, renewed individual I am today.

BNBU upholds the philosophy of Liberal Arts Education, a place where you can broaden your horizons, discover new perspectives, and develop your potential. This principle is reflected in everything from the care of our professors and the design of the curriculum to the unique academic structure. The all-English teaching environment, along with the rhythm of quizzes, midterms, individual essays, group projects, and finals—each carrying specific weight—creates an intensive and efficient learning experience that fosters rapid growth and provides lasting benefits. For instance, I am now pursuing further studies at The Hong Kong Polytechnic University and have adapted seamlessly to life here. Reading English materials, writing papers, and delivering presentations all come naturally.

At BNBU, I was surrounded by outstanding and hardworking peers. Unconsciously, you become inspired and motivated by them. Over four years, we witnessed each other's growth, sharing pride and happiness in our progress. May we stay forever young, continuing to grow better with gratitude and perseverance."

"After graduating from BNBU, I furthered my studies at the University of New South Wales in Australia, specializing in Business Analytics. I am now employed at Procter & Gamble China, primarily responsible for consumer experience-related work.

Looking back, I take great pride in having participated in and witnessed BNBU's growth—its relocation from No. 28 Jinfeng Road to No. 2000 Jintong Road, its development from the Cultural Town to the New Cultural Town, and its expansion from three faculties to four. The distinctive 'Liberal Arts Education' at BNBU, which focuses on stimulating students' intellect and broadening their horizons while encouraging exploration and innovation both inside and outside the classroom, benefited me greatly. I am also sincerely grateful for the dedication of all the teachers. It was your support and encouragement that provided us with broader opportunities.

Finally, as an alumnus, I will continue to follow the development of our alma mater, support its growth, and contribute to its flourishing future."

"My four years at BNBU gave me so much. First, the international environment broadened my horizons. I recall a discussion with an economics professor from South Korea about a course topic; he offered a unique perspective from a Korean context, making that conversation truly memorable. Whether in the classroom or through campus activities, BNBU's international character consistently provided unexpected experiences and insights.

Second, I must mention the philosophy of Liberal Arts and Whole Person Education. Related courses covered environmental awareness, volunteer service, emotional intelligence, adversity management, and more. The learning process in these courses represented the most profound 'character-building' experience I had at BNBU. These experiences helped temper my will and cultivate a well-rounded character.

Finally, I believe BNBU is an excellent platform for further study. Looking back on my postgraduate application journey, the all-English instruction was immensely helpful in building a solid English foundation, allowing me to achieve my target scores in language proficiency tests with relative ease. The intensive academic model at BNBU fostered efficient study habits, which in turn made me more adept in my postgraduate studies. Here, I must especially thank the professors who supported me during my applications. Their careful guidance and advice enabled me to go further on my academic path.Therefore, I am deeply grateful for the platform BNBU provided—it gave me knowledge, friendship, and warm memories."

"If university is a crucial turning point in life, then I am grateful to have made the right choice at this first major crossroads. I gained immensely over those four years. The faculty at BNBU are industry leaders from various fields who used their rich professional experience and knowledge to help me understand concepts, imparting valuable insights beyond textbooks. Even after graduation, I feel my mindset and perspective have become more international. What stands out most is BNBU's enriching academic life and educational model. The rigorous pace ensured I made the most of my four years, learning marketing in detail from theory to practice. Individual assignments honed my independent thinking and learning abilities, while group projects taught me communication, collaboration, and improved my interpersonal skills—all invaluable assets for my future studies and career. So, I thank BNBU for opening a window to the world and helping me become a better version of myself. I am proud to be a BNBUer."

"When asked why I chose BNBU four years ago, many might call it a coincidence. But when looking back on my four years there, no one would use the word 'regret.' The all-English teaching environment allowed for a seamless transition, whether into roles at multinational corporations or postgraduate studies at renowned overseas universities. Teachers with impressive academic and professional experience patiently answered every one of our questions. The peer mentor system provided guidance from senior students and faculty in our own major, helping us avoid many pitfalls from the start. Engaging group assignments and extracurricular activities ensured that not a single moment at BNBU was wasted. The library, with its balanced Chinese and English collections, made finding any resource effortless. Without the BNBU platform, many graduates might not dare say they could have come this far. Thank you, BNBU. Choosing you was perhaps the most correct decision I have made to date."