Our BBA (Marketing Management) (MKT) programme is the first in China to be fully accredited by the globally-renowned Digital Marketing Institute (DMI)! MKT students can now earn a professional digital marketing certification issued by DMI upon graduation (no further exam)! This globally portable credential is highly valued by employers and gives graduates a significant competitive edge in the job market....

As of 13 June 2026, the 62 graduates of the Marketing Management (MKT) programme have pursued a wide range of post‑graduation pathways. Among them, 39 have chosen to continue their studies at prestigious universities both domestically and internationally, while 19 have entered the workforce, embarked on entrepreneurial ventures, or taken up freelance work. The cohort maintains a strong proportion ...

On September 5, the "Marketing Analytics Hackathon Challenge 2025," hosted by the University of New South Wales (UNSW), successfully concluded in Sydney. The competition attracted 27 teams from countries and regions including Australia, China, India, South Korea, Thailand, and Vietnam. The cross-disciplinary team Starburst from the Faculty of Business and Management (FBM) of Beijing Normal-Hong Kong ...

The 48 graduates of the Marketing Management programme at the BNBU have delivered outstanding results for the class of 2025! As of June 13, 2025, 35 have secured admission to prestigious universities at home and abroad for further studies, while 10 have embarked on professional careers, entrepreneurship, or freelancing. The overall placement rate for postgraduate study and employment stands at an impressive ...

The Marketing Management programme at FBM graduated 48 students in 2024. As of June 13, 34 have chosen to pursue postgraduate studies, while 10 have entered the job market or begun freelancing. Both postgraduate and career placement rates have shown steady progress.41% QS30 Admission RateThe Class of 2024 achieved a QS30 (world's top 30 universities) admission rate of 41%, a significant 16-percentage-...

活动纵览       2024年2月25日下午，我们迎来了倍受期待的“友聚益堂”校友活动——申研就业校友分享会【FBM篇·MKT】。这场活动以线下现场与线上直播同步进行的形式顺利举办，为广大同学们带来了一次别开生面的学习与交流机会。       我们有幸邀请到了工商管理学院管理系的黄庆丰博士以及四位市场营销管理专业的杰出校友共同参与本次活动，与同学们分享他们的申研与就业心得。他们的亲身经历不仅为在座的学弟学妹们提供了宝贵...

In the UIC Council Chamber on November 2, 2023, FBM hosted leaders from the Treaty One Nation, based in Manitoba, Canada, for a discussion forum titled: “Opportunities Brought by the Largest Urban Reserved Economic Development Zone in Canada to Community, Students, and Entrepreneurs.”Treaty One Nation leaders and FBM faculty gather in UIC’s Council Chamber01Introduction of Treaty One NationT...

The review results of the 2023 National Natural Science Foundation of China (NSFC) projects application were recently announced, and six UIC scholars were awarded project grants, including two general projects and four youth fund projects.The funding recipients for the two general projects are Prof Wang Tian and Prof Wang Qing-Guo; both are of the Faculty of Science and Technology (FST).Prof Wa...