After rounds of collection, review, and voting, with enthusiastic participation and strong support from faculty, students, alumni, and the public, the Faculty of Business (FBM) at Beijing Normal -Hong Kong Baptist University is proud to unveil its ‌brand-new logo‌.

This rebranding marks not only a visual upgrade of the FBM’s identity, but also a fresh visual expression of its ‌core values and educational philosophy‌.

This design starts from the core values of the Faculty of Business and Management (FBM) and organizes Intelligence, Leadership, and Internationalization into a stable yet dynamic triangular structure. The triangle represents a complete and well-balanced knowledge system in which the three concepts support and reinforce one another. The central cube symbolizes structured thinking and business systems, highlighting the integrative, leading, and practice-oriented nature of management education in complex real-world environments. The logo is derived from geometric, three-dimensional forms, combining the faculty’s initials with the concept of a cube to create a visual mark that is rational, solid, and contemporary, conveying professionalism, credibility, and long-term value. The overall color scheme uses deep green-blue tones to express rationality, depth, and an international outlook. At the same time, it maintains an academic character while aligning with modern aesthetic standards, supporting the faculty’s long-term positioning.