Our BBA (Marketing Management) (MKT) programme is the first in China to be fully accredited by the globally-renowned Digital Marketing Institute (DMI)! MKT students can now earn a professional digital marketing certification issued by DMI upon graduation (no further exam)! This globally portable credential is highly valued by employers and gives graduates a significant competitive edge in the job market.

On 13 April, DMI officially announced the accreditation on its LinkedIn page.

What is DMI?

The Digital Marketing Institute (DMI) is the world's leading provider of digital marketing certification. Its curriculum is developed under the guidance of the DMI Global Industry Advisory Council (GIAC), which brings together representatives from global technology leaders including Google, Meta, HubSpot, LinkedIn, IBM, and Microsoft. This ensures that DMI's course content remains aligned with the latest industry developments, trends, and best practices – equipping learners with the practical, in-demand skills that employers are looking for.

The Value of DMI Certification

DMI partners with over 90 universities worldwide, including many top institutions across Europe and North America.

Research from DMI shows that:

• 95% of students and alumni say that DMI certification makes their degree more attractive and competitive

• 86% of employers globally say they are more likely to hire candidates with a DMI Certification on their CV

• 85% of graduates believe that DMI certification helped them secure a job or advance in their career

DMI alumni work at some of the world's leading companies, including Disney, Google, Amazon, TikTok/Douyin, Meta, Fitbit, and Lululemon.

DMI certification

Exclusive Benefit: DMI Professional Membership

MKT students will also be eligible for DMI Professional Membership, unlocking access to one of the world's largest digital marketing resource libraries:

• 2,000+ professional resources – including toolkits, templates, articles, e‑books, industry reports, case studies, podcasts, webinars, and more

• Exclusive member‑only courses – bite‑size learning content developed by top industry experts

• Webinars and global member community – real‑time interactive sessions with industry leaders, and networking opportunities with over 300,000 members worldwide

• Continuing Professional Development (CPD) – earn CPD credits to keep skills and certification current, demonstrating to employers a commitment to staying relevant in a fast‑moving industry

Looking ahead, with strong support from the BNBU and the FBM, the Department of Management will actively pursue international accreditation for more of its programmes – continuously benchmarking against industry needs and further strengthening students’ professional capabilities and overall employability.