As of 13 June 2026, the 62 graduates of the Marketing Management (MKT) programme have pursued a wide range of post‑graduation pathways. Among them, 39 have chosen to continue their studies at prestigious universities both domestically and internationally, while 19 have entered the workforce, embarked on entrepreneurial ventures, or taken up freelance work. The cohort maintains a strong proportion of graduates progressing to higher education, alongside clearly defined routes into employment and self‑initiated careers.

Further Study

This year's cohort has achieved new heights in postgraduate placements, marked by two key highlights: a high proportion of admissions to top‑ranked institutions, and breakthrough offers from world‑leading universities. These results underscore the programme's systemic effectiveness in cultivating talent.

Consistent Strength in Top‑Tier University Admissions:

• QS top 10 universities accounted for 18% of all offers accepted – the highest in three years.

• QS top 30 admissions reached 54%, marking the second consecutive year that over half of the cohort have secured places at this level.

• QS top 50 admissions stood at 64%, reflecting a continued lead in high‑calibre postgraduate progression.

The 39 students pursuing further study received a total of 131 postgraduate offers, of which 119 came from institutions ranked within the world's top 100 by QS. On average, each student received three offers from QS top‑100 universities – a figure that has remained stable for three consecutive years.

Breakthrough Offers from Elite Global Institutions:

For the first time – and in greater numbers – graduates received offers from leading global universities including the University of Chicago, Carnegie Mellon University, and Ivy League members University of Pennsylvania, Cornell University, and Columbia University. At the same time, established destinations such as the National University of Singapore, University of Hong Kong, Johns Hopkins University, and New York University continued to offer places to our graduates in marketing‑related programmes.

Employment

This year's graduates have made diverse and impressive employment choices, while alumni from previous cohorts have secured positions at top‑tier companies – together demonstrating the programme's strong competitiveness in the job market from two dimensions.

Diverse and Promising Destinations for Direct Entrants:

A number of graduates have already signed contracts with companies such as GRG Banking Equipment, Xiamen Xindeco Ltd., and TP‑LINK Technologies Co., Ltd., spanning state‑owned enterprises, listed companies, and high‑tech firms. In addition, several students have received expressions of interest or offers from employers including Tesla, Leapmotor, Aputure, and TORRAS, and are currently weighing their options; others are awaiting final interview results.

Meanwhile, some graduates are building a presence in the social media and content creation space, while others have chosen to launch entrepreneurial ventures in sectors such as food and beverage or new materials.

Alumni Excelling at Leading Companies:

According to a valid survey of MKT alumni conducted for the 2024–2025 period:

• 31% of alumni are currently employed at Fortune Global 500 companies, including Apple (Singapore), Tencent, Alibaba, P&G, and Standard Chartered Bank.

• 34% have joined industry leaders in the marketing sector – spanning top fast‑moving consumer goods (FMCG) companies, advertising and media groups, digital marketing platforms, leading consultancies, and cross‑border e‑commerce enterprises – for example, Mars China, Omnicom Group (New York), JD. com, Ipsos, and PDD Holdings (TEMU).

• 25% work in state‑owned enterprises, central government‑owned corporations, or the public sector, including China Energy Engineering Group, China Electronics Corporation, and various procuratorates and party/government bodies.