Prof Wee Chow Hou on Sun Zi Bingfa and Business Strategies
Prof Chow Hou Wee at UICNanyang Technological University Professor Chow Hou Wee spoke to a UIC audience on 9 November of the contrasts between Blue Ocean strategy and Porter’s Five Forces, with reference to the Chinese classic Sun Zi Bingfa (also rendered as The Art of War). Prof Wee, Head of the Division of Marketing and International Business at the university in Singapore, is best known f...